Are you using email marketing for your business?
With over 4 billion daily email users, it's no secret that email marketing is an important marketing strategy and a great tool for promoting your products and services, and communicating and building relationships with your customers.
But first, what is email marketing?
Email marketing is a form of marketing where businesses send emails to customers (aka your subscribers) on new products, discounts, event details, and more. When used correctly, it can help nurture your audience, increase brand awareness, and drive sales.
If you're wondering How can I grow my email list? well, you've come to the right place! In this blog post, we'll break down five ways you can increase signups and grow your email list.
Add an email pop-up signup form on your website
Email pop-ups are messages on your website that encourage visitors (your audience) to sign up for your email list. Adding a pop-up email signup with a clear CTA is a great way to collect email addresses.
This signup form from Fable & Mane, for example, offers 10% off their order to new subscribers. Now you don't have to include an offer for this but when setting up your pop-ups, be clear about why you want your audience to subscribe. What will they get out of it? How often will send emails? Be transparent about the why so you don't mislead them.
Entice New Subscribers With Incentives
Have you ever made a purchase with a discount code because you signed up to a brand's email list? If yes, then their offer must have been hard to resist.
Offering incentives to new subscribers is a great way to grow your email list. The Give 15%, Get 15% campaign from Covey shows that if some things are worth spending, they should be shared.
Use Social Media To Grow Your Email List
Want to spread the word about your awesome emails? Use social media to increase signups!
On Instagram, you can direct your audience to sign up by adding a link in your bio. You can also use a link in bio tool such as Linkin.bio to create a landing page with clickable links and add your email signup form.
Yoga and fitness brand Byoga uses a link in bio tool to direct their audience to sign up to their email list.
Send Emails That Offer Value
People have signed up to your email list for a reason, and your job is to create valuable content that keeps them informed, engaged, and entertained. If you don't provide them with the right content, you run the risk of losing subscribers (and even people marking your emails as spam), and you don't want that.
This email from Framebridge is a great example of sharing valuable content by educating their customers and directing them to a video or blog post.
Make Your Emails Mobile-Friendly
According to Hubspot "a majority of email views from mobile devices (41%), followed by desktop (39%)".
That means when you're creating emails to send to your subscribers, you want to make them readable on mobile devices. After all, people still check emails on their phones, and you don't want to give people a reason to unsubscribe from your email list because your emails weren't mobile-friendly.
Growing your email isn't an overnight fix
It's a process that requires time and effort. But with the right strategy in place, you can grow your list and nurture your subscribers so they become loyal to your brand.
We hope these tips help you as you start your email marketing journey! If you're interested in utilizing email marketing for your business and are confused about the process or where to start, we're here to help. Email us at hello@lenuagency.com or fill up our form.