Tools and Templates You’ll Want To Use To Market Your Small Business

Allana A.
Oct 2, 2024
3 min read

Running a small business is like juggling bowling pins while wearing a blindfold. It's quite chaotic, it's stressful, and it's exhausting. You know what they say – from working a 9-5, you’re now working 24/7!

But amidst all the chaos, there's one thing that can make your life a whole lot easier: marketing.

For example, you’re a baker trying to sell your freshly baked bread. You know it's delicious, but without the right marketing, no one will know it exists. That's where marketing tools and templates come in. They're your marketing magic wand that can help you turn your small business into a thriving brand.

But with so many tools and templates available, it can be overwhelming to know where to start. In this blog post, we'll share some of the most essential tools and templates that you can use to market your small business.

Essential Marketing Tools

Social Media Management Tools: These tools can help you schedule posts, track engagement, and analyze your audience.

Project Management: Asana, Notion, ClickUp

Content Scheduling: Loomly, Plann, Planable

Search Engine Optimization (SEO): Google Analytics, Ahrefs, Semrush

Paid Ads: Google Ads, Meta Ads, LinkedIn Ads

Email Marketing Tools: Email marketing is a powerful way to reach your customers. Use an email marketing tool to create and send campaigns.

Email Marketing: Mailchimp, Klaviyo, MailerLite

Content Management Systems (CMS): A CMS can help you create and manage your website.

Website Builders / Content Management System: Wix, WordPress, Squarespace

Graphic Design / Editing Tools: If you're not a designer, there are many tools available that can help you create professional-looking graphics and videos.

Video Editing Tools: CapCut, Filmora, Adobe Premiere Pro

Graphic Design: Canva, Photopea, Adobe Photoshop

Customer Relationship Management (CRM) Tools: A CRM can help you track your interactions with customers and build relationships.

Customer Relationship Management (CRM): HubSpot, Zapier, Zoho CRM

Must-Have Marketing Templates

This buyer persona template is the key to unlock the best interests and purchasing power of your target audience. In order to attract more loyal customers, you have to resonate with them by creating personas. This template is available here.

Aside from using buyer personas to understand your target audience, this social media listening template tool is also an essential to stay ahead of the curve or keep up with trends! Where are your audiences most active? Well, find out and use our social media listening template available here.

Remember: don’t be aimless and be on track as a small business! Here’s an awesome KPI Dashboard Analytics template to help you be on top of your socials’ performance metrics.

Don’t forget to assess your current social media performance! You still have to know what’s working and what’s not working. See this social media audit template here.

Tips for Using Tools and Templates

Choose the right tools for your business. Not all tools are created equal. Do your research to find the tools that are best suited for your small business’ needs.
Customize your templates. Don't be afraid to customize your templates to make them unique to your brand!
Track your results. Analytics is always the key to track the effectiveness of your marketing efforts. Always make data-driven decisions with these.

So, there you have it. Your essential toolkit for marketing your small business. Remember, it's not about being perfect; it's about being effective.

Don't let marketing overwhelm you. Take it one step at a time, and with the right tools in your arsenal, you'll be well on your way to growing your business and achieving your business goals!

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Look no further!

Lenu Agency is a full-service creative marketing agency located in sunny California and we go beyond just managing your brand's social media channels. Our experienced marketers will develop tailored marketing strategies to ensure your content reaches the right audience, maximizes engagement, and achieves your business objectives.

We're excited to collaborate with ambitious businesses like yours! As we only accept a selected few clients per season, please get in touch with us by filling out our inquiry form on our website or email us at hello@lenuagency.com!