Black Friday is one of the biggest and busiest shopping days of the year, and it's happening soon!
According to Adobe, Black Friday online sales in the US in 2021 came in at $8.9 billion compared to online sales in 2020 at $9 billion. Whether or not online sales dip or increase this year, it's still a much-anticipated event for brands and consumers.
Looking for tips to boost sales this year? Here are 4 marketing tips to help you prepare for Black Friday.
Start Your Promotions Early
We wouldn't want to get lost in a sea of deals now, would we? You have to remember that your brand will compete with other brands for your customer's attention. Why wait for Black Friday when you can start earlier?
Look at Google's Countdown email (see images above) as an example. They announced an earlier date for their Black Friday sale and encouraged their email subscribers to save the date on their calendars.
And speaking of emails, another great way to utilize this strategy is to offer early-bird discounts to active subscribers. That way, you're nurturing them so they remain active and loyal to your brand.
Black Friday Email Campaigns
This shouldn't come as a surprise... Email marketing is one of the most effective ways to promote your products and communicate with your customers. But the key to effective email marketing is targeting the right people. Doing so will yield favorable results in your campaigns!
Whether you want to promote free shipping during Black Friday season, offer discounts or flash sales, email marketing is your best friend and should be included in your strategy.
Get The Word Out On Social Media
Almost everyone is on social media these days, and if you want to make the most out of the Black Friday season, you should consider promoting your sales and offers on social media.
If you're feeling generous like Blue Owl, doing a giveaway on social media is one great way to kick-start your Black Friday promotions!
Of if you want to promote discount codes, you can do so by posting on social media just like The Little Avocado.
P.S. don't forget to add a CTA (Call-To-Action) — this is important!
Make It Easy For Them
With so many deals and promotions out there, you have to think about how you can stand out while making it easy and convenient for your customers.
Instagram Guides is a perfect tool for this! Think of Guides as a mini blog where you can create and curate lists using three formats: products, places, and posts.
Sephora utilized this feature to create a female-owned brands guide, but you can be as creative as you want! You can highlight best-selling products or create gift guides.
Another cool feature on Instagram is the Add Reminder feature. This allows users to tap on the small bell icon with an option to receive notification reminders. It's simple, easy, and lets your followers know when an event is up, like your Black Friday sale!
That's It!
There's no limit to what you can offer to your customers. As long as it's within your budget and aligns with your goals, you can be as creative as you want with your promotions and offers.
Remember that Black Friday is one of the busiest shopping days of the year, so we recommend starting your preparations early, thinking outside the box, and making it easy and convenient for your customers.
Need help strategizing for your next campaign? Email us at hello@lenuagency.com and we'll be in touch!