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Our Favorite 2024 Design Trends So Far

The world of marketing and branding is a visual landscape, and design trends are the wind that shapes it. Have you ever noticed how certain colors or styles seem to pop up everywhere at once? That's the power of design trends in action!

To celebrate the mid-year, we at Lenu Agency want to share some of the hottest design trends we've seen so far in 2024. But before that, let's talk about why staying on top of these trends is important for businesses and marketers like you!

Think about it: design is all about communication. It's how you connect with your audience and make a lasting impression. When your designs are fresh and contemporary (even if your branding can be a mixture of the past), they signal to your customers that you're on top of your game and understand what resonates with them today.

Here's the thing: staying on trend doesn't mean blindly following every fad. It's about understanding the design landscape and using that knowledge to create something that's both unique to your brand and speaks to your target audience. As the great writer and activist Toni Cade Bambara said, "The role of the artist is to make revolution irresistible." Design trends can be a powerful tool to spark change, but they can also be a way to connect with people on a deeper level.

Now, on to the good stuff! We've seen a few trends emerge in 2024 that we’re loving so far, and we can't wait to see how they evolve throughout the rest of the year.

3D Type and Bubble Text

Get ready for some extra dimension in your designs! This year, 3D type, especially in the form of charming "bubble text," is making a splash. With its soft edges and playful spirit, bubble text, long beloved in comic books and pop culture, is now adding a whimsical layer to marketing materials thanks to advancements in 3D design software.

© Maxcut Purple Water for Health Helper US, designed by Lenu Agency

The impact of this trend is significant. Playful design elements like 3D bubble text can trigger positive emotions in viewers, making them more receptive to marketing messages. Whether you're aiming for a youthful vibe or want to inject lightheartedness into your branding, 3D bubble text is a versatile tool that helps your brand stand out and stay memorable.

Curve Smoothing

Say goodbye to sharp corners and rigid lines; 2024 is the year of the 'squircle' and its smooth, inviting curves. Curve smoothing, which softens harsh edges in design elements, has been gaining traction and is now taking center stage. This technique creates a more approachable and user-friendly experience, making designs feel like a visual hug.

© Trend by Soona Web Landing Page

The squircle—a blend of circle and square—epitomizes this trend with its gentle curves that evoke comfort and accessibility, perfect for logos, buttons, and interactive elements. However, be cautious with web design, as not all browsers support advanced curve smoothing techniques. Opt for subtle smoothing or vector graphics to ensure your designs translate well digitally. Curve smoothing is a powerful tool for modern, welcoming designs, but mind its digital limitations to maintain consistency across platforms.

Vintage Minimalism

Looking for a design that's both timeless and fresh? Look no further than vintage minimalism! This trend takes inspiration from bygone eras, using muted color palettes and classic design elements like typewriter fonts or hand-drawn illustrations. But unlike full-blown vintage styles, vintage minimalism keeps things clean and modern, with a focus on negative space and clear layouts. Think sleek packaging with a retro typeface, or a website with a muted color scheme and a single, elegant illustration. It's a perfect way to add a touch of nostalgia without sacrificing modern sensibilities.

© Gaspar Costa, Behance

© Gunjan Vaghasiya, Behance

Abstract Gradients and Color Transitions

Gradients are back and bolder than ever in 2024! This year's trend also embraces vibrant neons and dramatic color transitions, creating a more dynamic and eye-catching effect. Think lava lamp vibes meets modern design! These abstract gradients not only add a touch of the surreal, but also help with functionality by drawing focus and making text pop. It's a win-win for creating a visually striking and user-friendly design.

© Alara Murkozoglu, Behance

© Maxcut Purple Water Carousel Poster for Health Helper US, designed by Lenu Agency

Bold minimalism

Minimalism gets a refresh in 2024 with the rise of "bold minimalism." It takes the core principles of minimalism – clean lines, negative space, and a focus on function – and injects a dose of boldness. Think strong, contrasting colors, impactful typography, and strategic use of white space. The result? Designs that are both simple and striking, delivering messages with clarity and impact. It's a perfect choice for brands seeking a modern and sophisticated aesthetic that cuts through the clutter.

So, what do you think? These are just a few of the design trends we're loving in 2024! Indeed, there's something for everyone. They are shaping up to be some of the most exciting and dynamic we’ve seen yet. 

Feeling inspired? We can help you incorporate these trends into your marketing materials and create a brand identity that's both modern and memorable. Get in touch with Lenu Agency today and let's chat about how we can take your brand to the next level!

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