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Your Ultimate Guide to Conquer the Instagram Reels and TikTok Algorithm this 2024

Okay, let's be honest, babewe've all been there: scrolling mindlessly through the never-ending whirlwind of videos on Instagram Reels and TikTok, losing track of time as we're hooked by everything from hilarious skits to informative content. Well, news flash! These captivating snippets aren't just a source of entertainment since they could be the secret weapon your biz needs to unlock major marketing wins.

© LordCaribbean from Pinterest

Being active in your Instagram Reels and TikTok videos is not optional, it’s a necessity nowadays in marketing. But navigating the ever-changing algorithms and standing out from the crowd can feel like trying to win a dance-off with Beyoncé. Fear not ‘cause this guide unlocks the secrets to: (1) connecting with your audience on a deeper level; (2) turning up your brand visibility; and (3) boosting engagement like nobody’s business!

The Instagram Algorithm In A Nutshell

The Instagram Reels algorithm plays matchmaker, deciding which videos hit your main feed and hotspots like the Reels and Explore tabs. It's not just about content because connections matter. Whether you're tight with a user or low-key lurking, previous engagements and interests influence what you see. In a nutshell: If you're vibing with cat videos, expect more to show up first in your search page or your feed. Freshness matters; the algorithm loves new drops, keeping content and audiences engaged. Even if you're not Insta-famous, quality content catches its eye. It's a meritocracy; Instagram promotes the good stuff. 

The TikTok Algorithm In A Nutshell

Wondering how TikTok tailors your For You page? Let's dive in:

  • User Interactions: Your moves matter! Whether it's following accounts, dropping comments, or showing love to videos—your actions set the beat for your For You page.

  • Video Information: Ever notice certain content popping up? It's a playlist curated by what you explore—captions, sounds, hashtags, effects, and trending topics.

  • Device and Account Settings:  Sure, language and country are part of the mix, but it's your actions and content preferences that steal the spotlight. © marloesugc from Pinterest

What Won't Show Up:

  • No Dupes: Say no to repeated content.

  • No Reruns: Once you've seen it, it won't hog your feed.

  • Anti-Spam: Spammy videos gunning for extra views? The algorithm isn't having it.

  • No Shockers: Graphic medical stuff or regulated goods? The algorithm's got your back.

What Doesn't Count:

  • Follower Count: TikTok doesn't care if you're famous or a newbie. It's about the content, not the followers.

  • Past Virality: Your TikTok history? Irrelevant. Every video stands on its own.

Your 'For You page' is a mixtape of fresh content. TikTok loves variety, not just the most popular. So, if you dream of gracing someone's For You page, focus on killer content, not follower count. TikTok's all about the vibe and variety. 

Here’s Our Pro-Tips For Both TikTok and Instagram’s Algorithm

Find Your Niche or Tribe

Instead of trying to be everything to everyone, focus on your target audience. Who are you trying to reach? What are their interests and needs? By catering your content to a specific niche, you'll build deeper connections and resonate with your audience on a more personal level. More importantly, you should use specific hashtags that are popular in your niche since TikTok and Instagram categorize creators into specific groups due to their recommendation systems. For example you have a clothing business, some popular hashtags are #fashiontiktok (TikTok), or #fashioninsta (Instagram).

Unlock the Power of SEO and Hashtags

Think of hashtags and keywords like little magic keys that unlock your content to the right audience. Research relevant hashtags in your niche and combine them with trending ones to increase discoverability. Then don't forget to include the relevant keywords in your captions and video descriptions!

Tap into the Magic of User-Generated Content

People trust other people, so why not leverage that trust? Encourage your customers to create their own Reels and TikToks featuring your products or services. Share their content and show them some love, and watch your brand awareness soar!Through the power of influencer marketing too, it’s a fantastic way to expand your reach and tap into new audiences.

Ride the Wave of Trends

Ever seen a dance move or challenge take over your feed? Don't just sit back and watch – jump in and put your own spin on it, even with informative content about your brand! Adapting to popular trends is a great way to connect with your audience and inject some fun into your marketing.

Most TikTok users (67%) dig brand videos that groove with popular or trending songs. As we've mentioned, hitching a ride on any trend is a solid strategy to hit the For You page.

Wondering how to spot those trending sounds? Keep tabs on your For You page, and you'll likely catch the latest vibes. Easy peasy!

Master the Art of Engagement

Ask questions, respond to comments, and participate in discussions. Take initiative in commenting on others’ videos too.  Building a community around your brand is essential for long-term success. Use interactive features like polls, quizzes, and questions to keep your audience coming back for more.

Consistency is Key

Don't just post once and forget about it. Developing a consistent posting schedule is crucial for staying top-of-mind with your audience. Remember to check the best times to post for your audience under each platform. Create a content calendar, plan your videos in advance, and keep your audience engaged by posting regularly.

Track Your Results and Adapt

Don't just post blindly and hope for the best. Check out your analytics to get the lowdown on your audience and deliver content that really clicks with them. This will help you refine your strategy and optimize your content for maximum impact. Instagram Insights and TikTok Creative Center opens the door for both Business and Creator accounts, offering Reels stats. It's like your backstage pass to the performance metrics party!

Have Fun and Be Authentic!

Creating quality content should be enjoyable, not a chore. Experiment, try new things, and don't be afraid to be creative. When you're having fun, it shows, and your audience will be more likely to connect with your brand. Don't be afraid to let your personality shine through! Authenticity is key to connecting with your audience and building genuine relationships. 

Ready to unlock the potential of social media for your business?

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We can help you step up your game with your Instagram Reels and TikTok Videos! 

Ready to level up your biz in the video marketing space? Look no further than Lenu Agency, your creative marketing powerhouse based in sunny California! Beyond just videos, our seasoned marketers are here to tailor strategies that'll amplify your content, engage your audience, and crush those business goals.

We’re excited to team up with go-getter businesses like yours! Given our commitment to excellence, we selectively take on a limited number of clients each season. Don't miss out—take the first step by reaching out through our inquiry form at or shoot us an email at Let's turn your brand into a sensation!


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