Do first impressions matter? We think it does on social media — especially for brands. Think of your social media page as your business card and portfolio.
On Instagram, your bio is the first thing people see and sits at the very top of your profile. Next to your profile picture, your bio should have a short description (up to 150 characters) about your brand. It's a quick way for visitors to understand who you are and what you offer — it's the first impression in less than 3 seconds.
You want to make a great first impression on anyone who visits your profile. But with over 1 billion users on the app, what can you do to ensure your profile captures people's attention? And what details do you include in your bio?
In this guide, we'll break down 5 easy ways you can optimize and perfect your Instagram bio to increase visibility and profile visits.
1. Make Your Profile Public, Not Private
When creating an Instagram account for your business, making your profile public is the first step in the right direction.
For new users, your profile will be public by default. But it's always worth double-checking to make sure it's public and can be seen by anyone who visits your profile.
2. User A Relevant And On-Brand Profile Picture
An on-brand profile picture is an essential element in your Instagram bio, and it's one of the first things people see when they visit your profile. You want people to recognize you or your brand just by looking at your profile picture.
Most companies use their company logo as their profile picture. However, if you have a personal brand, you can use a logo if you have one, or simply use a high-quality photo of yourself.
3. Make Your Profile Name or Username Searchable
Yes, that's right! Your profile name and username are searchable on Instagram. Using the right keywords improves your profile's visibility, ultimately reaching more users.
So take time to brainstorm keywords you can to both. Remember, you should only use keywords that are relevant to your brand and that your target audience or customers might search for on the app.
4. Don't Forget To Introduce Yourself
As a brand, you want people to know who you are. This is why you should never leave your bio blank. Use this space to introduce your brand and tell your story so that anyone who visits your profile immediately understands what your brand is about.
Something to keep in mind: your bio has room for 150 characters, which means every word and emoji you use matters. So make them count!
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5. Use A Link In Bio Tool
One great way to drive traffic to your website, landing page, or basically anywhere you want your target customers to go is using a link in bio tool.
With a link in bio tool, you essentially have a landing page with clickable links that will make it easier to direct your followers and non-followers alike to specific web pages like your website or a landing page to collect emails.
There are plenty of link in bio tools you can test out such as beacons, linktr.ee, sayhey.to, or linkinbio.
That's It! 😃
If you haven't updated your bio, now is the perfect time to get right into it. Use these 5 tips to level up your Instagram bio and attract the right people to your profile.
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