Social media is more than just creating and posting content, and the part that takes up a lot of time? Coming up with ideas for content.
Sure, you can recycle content from time to time. But when you constantly recycle the same content, your social feed can get, well, repetitive. And you don't want that!
It's important for brands to produce consistent and relevant content to keep their followers and non-followers alike engaged and help increase conversions. In this blog post, we'll break down 5 content ideas you can use on social media.
5 Social Media Content Ideas
Highlight Your Products
Promote Seasonal Offers
Share User Generated Content
Repurpose Content
Do an AMA (Ask Me Anything)
Highlight Your Products
Brands need to understand that not everyone is going to buy your product or avail of your service the moment you post about them on social media. And that's why producing content that's engaging and informative is important.
How you format the content is completely up to you — whether that's through Instagram Story takeovers or Reels, you have the creative freedom.
Let's look at Go-To Skincare as an example. In celebration of a new product launch, the brand posted a Reel of its founder talking about the ingredients of the products.
Promote Seasonal Offers
Offering seasonal products? Add those to your content calendar! Promo announcements on social media are a great way to introduce a seasonal offer or product to your followers and prospects. You can create teaser posts on the days or weeks leading up to the launch to build excitement.
One great example is Martha Brook's 24 Days of Stationery Advent Calendar, which is only available during the holiday season. It's a fun way to countdown to Christmas while promoting their range of products.
Share UGC (User Generated Content)
User Generated Content, commonly known as UGC, is content created and published by customers on social media or other platforms. This can come in different forms such as testimonials, tagged posts and stories, or even video product reviews. UGC is important because it has the potential to increase awareness, engagement, and conversions. Take a look at Glossier — the beauty brand promoted the opening of their Atlanta store using a customer's tweet on social media.
Repurpose Content
Repurposing content is alluring to social media marketers because it saves time!
Take a look at your high-performing post and think about why that resonated with your audience. If it was a photo, consider turning it into a Reel. Or if it was a Reel, why not convert it to a carousel post?
Likewise, if your brand has published a blog post or YouTube video, you should consider repurposing it on social media. Video Creator Damon Dominique did it when he announced his upcoming book and turned it into a bite-sized video on Instagram — take a look!
Do an AMA (Ask Me Anything)
If you're looking for ways to boost engagement on social media, hosting an AMA (Ask Me Anything) is one way to do it! This is great for product launches, updates or overall engagement with your followers.
An AMA gives your brand the chance to engage with your followers, plus it's a great opportunity to ask them what type of content they'd like to see more! After all, you're creating content for them.
On Instagram, you can create interactive stories and create polls or questions. As an example, Canva did it by hosting an AMA on Instagram Story and creating a highlight for them for easy navigation.
Ready to try these ideas?
Remember that social media is an extension of your brand, and by posting content that's relevant, helpful, and personal, you're working towards increasing brand awareness and building trust with your followers and customers. Need help with content planning and creation? That's what we're here for! Get started by emailing us directly at hello@lenuagency.com.