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5 Best Video Editing Apps For Instagram Reels In 2023

It's really no secret that video content has taken over the social media world by storm. Brands receive nearly 40% more engagement on Instagram by posting reels compared to other content formats.

Because more and more people are sharing (and watching) video content, brands have to keep up and create Reels to reach more people. But not everyone is a master video editor.

Instagram used to be a photo-sharing app and with a few taps, your post is out there for people to see. With video content, it can seem a little complicated to anyone not familiar with the process of filming and editing videos.

Luckily, there are plenty of apps available to make editing easier and more accessible. In this blog, we'll break down the five best video editing apps for Instagram Reels:


First on the list is none other than Instagram.

Creating Reels on the app is easy. Whether you're recording a video or using existing clips, editing your reel on the app isn't complicated. You can also save them in your drafts and come back to them at a later time when you're ready to edit your clips.

Instagram's also released features and updates that'll make editing a breeze from turning your stories into reels to using templates that will automatically cut and sync your clips to the audio. Plus, you can also *schedule your reels in advance!

Reel scheduling is currently not available to all users.

VN Video Editor

This one is probably one of the most underrated video editing apps out there. Not only is it super easy to use, but the Reels specific features make it a one-of-a-kind app. You can add funky transitions and filters and use ready-made templates.

You can already do a lot with the free version (which is a big plus!), and it's a good alternative to Instagram if you want to switch things up.


What makes CapCut great for editing Reels or any kind of video content, is that it's available to use on your mobile device, laptop, or through their online editor.

The app is great for creating and editing Reels because of its user-friendly features and ready-made templates available to use if you're short on time.


InShot is another great video editing app for both Android and iPhone that offers a ton of cool features like importing music from iTunes, creating slow-mo videos and time-lapses, or adding cool stickers.

Plus, you can also resize your content to fit the Reels dimensions, making it easier to repurpose your content for Instagram!


Let's not forget Canva!

A lot of social media marketers and business owners know that Canva is a one-stop shop for all your design needs. And yes, that includes videos too.

It's really easy to create Reels on Canva, and they have lots of templates you can use or take inspiration from. If you're using the Pro version, you will also have access to stunning images, videos, and illustrations to use for your reels.

Ready To Create More Reels?

Now that more people are watching reels, it's time to leverage the feature for your social media content and strategy.

If you're happy editing your reels on Instagram, that's totally OK! However, if you want to explore other editing apps, we hope the ones we listed serve as a guide to help you create more awesome reels for your business.

Connect With Lenu!

Follow us on Instagram at @lenuagency to learn more about the latest digital marketing news and trends, biz advice, and inspiring and helpful content.


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